Religious Tourism: Some Insights from "Tourism, Religion, and
Spirituality" By Richard Sharpley
The relationship
between Religion and Spirituality is one of the key topics in the study of
tourism or religious tourism. There is a
long connection between tourism and spirituality from decades. More
specifically, travel for spiritual purposes has for centuries been a popular
manifestation of human mobility. Pilgrimage and other spiritually-motivated
travel is widely considered to be one of the earliest forms of tourism and
nowadays, religious tourism, in all its forms, has evolved into a major
sector of the global tourism market.
Over the last
three decades, however, an alternative perspective on the tourism-spirituality
relationship has emerged. Focusing on the meaning or significance of
contemporary tourism, it is argued that tourism is a sacred journey, a
secular spiritual experience; in other words, tourism has become a
secular alternative to the institution of religion, the contemporary
tourist a modern, secular pilgrim. Hence, a conceptual divide exists in the
relationship between tourism and spirituality, between spiritual (religious)
tourism and tourism as spirituality (religion). Moreover, that
divide is evidenced in much of the extant research into tourism, religion and
spirituality.
This particular
article written by Richard Sharpley suggests, however, such a conceptual divide
over-simplifies the relationship between tourism and spirituality; not only is
the distinction between spiritual / religious tourism and tourism as a secular
spiritual experience becoming increasing fuzzy – some traditional religious
travel experiences, for example, are taking on the aura of commoditised tourism
products, with implications for the experience of participants themselves – but
also the relationship can be viewed from different disciplinary and theoretical
positions. A humanistic perspective, for example, questions the notion of
spirituality itself, whilst varying interpretations of religion / spirituality
also cast the relationship in different lights.
Hence, this
paper has explored the complexity of the spiritual dimension of tourism.
Reviewing the extant literature, it highlights the dimensions of and limits to
research into the relationship between tourism and spirituality and, explored
the phenomenon from a variety of perspectives, challenges contemporary
understandings and points to areas demanding further research.
Introducing
different facets of the tourism and spirituality or religious tourism, author
have established arguments on the necessity of considering the place of religion
in modern societies to compare the
modern socioeconomic institution of tourism with religion. In other words,
according to the author it is not possible to explore critically the
relationship between tourism and religion without some understanding of the
phenomenon called place or religious/ sacred site. He argued that although a
number of studies consider religious tourism within the context of particular
religions or religious/sacred sites, rarely is the debate about tourism as a
modern sacred experience more generally located in the wider framework of
religion in society. That is, religion is often, but erroneously, viewed as a
“given” within the tourism–religion relationship. Dealing with religiousness
and spirituality author have established the theological interpretations behind
the religious tourism. He also focused on the spiritual dimensions of tourism
and reached to the spirituality of the journey through sacrifice, danger,
hardship, transformation, enrichment and the process of being communitas and
vice versa. Before reach to concluding
remarks the author have emphasised on the spirituality of tourist places and
religious sites which was the major focus of the discussion in the article.
As the author
suggests in this paper, the relationship between tourism and religion can be
considered from two perspectives. On the one hand, religious tourism,
defined as tourism that is motivated either partly or entirely by religious
or spiritual purposes, is not only one of the oldest forms of touristic activity
but has also evolved into a significant and growing sector of the global
tourism market. Consequently, as a consequence of both its economic
potential and the need for appropriate environmental and cultural management
policies, increasing attention is being paid to the management and promotion of
religious tourism and tourists. On the other hand, tourism may be considered as
religion—a contemporary spiritual journey. It is seen to be either
structurally and functionally the modern equivalent of traditional pilgrimage,
the experience of liminality and communitas being common to both phenomena, or
more generally a modern spiritual experience that contrasts with the anomic
condition of (post)modern societies.
This article has
also suggested that, many of the issues surrounding the former (religious
tourism) perspective are common to many, if not all, forms of tourism; religious
tourism may, in a sense, be utilized as a case study for exploring the
challenges of managing and promoting tourism. Conversely, the latter
(tourism as religion) perspective is an unique phenomenon, yet one that
remains relatively under-researched. That is, although the
tourism-as-religion discourse has explored the conceptual links among tourism,
pilgrimage, and spirituality, few attempts have been made either to locate the
debate within the context of contemporary theological perspectives on religion
and spirituality or, more specifically, to undertake empirical research into
this issue. Consequently, little account has, to date, been taken of the
shifting role of religion/ spirituality in contemporary societies and the
subsequent ways in which tourist journeys, sites and places may be experienced
by apparently secular or nonreligious tourists.
Drawing on recent
research in this area, this article has demonstrated that the distinction
between pilgrims, religious/religious heritage tourists and
secular/nonreligious tourists is less clear than is suggested in the extant
literature. That is, the dynamic, multi-layered nature of religion and
spirituality in modern societies may be reflected in a multitude of spiritual
tourist experiences that have yet to be revealed or understood.
Therefore, the
author have concluded that, there is evidently a need for more extensive
empirical research into the spiritual characteristics of contemporary tourism
in order to better inform the management and promotion of religious sites and
places. Not only would this enable such places to meet the needs of all
tourists but also, perhaps, enhance the religious or spiritual message that
they convey.
Reference
:
Jamal, Tazim, and Mike Robinson.
2012. The SAGE handbook of tourism studies.
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